There are a broad list of HPL manufactureres around the globe. Basically they can be divided ito manufactureres who have their own brand, and both go for comodities, industry and projects/architects or those, who mainly go for comodities or key accounts. JD turn the aim around, and produce as per key customers desires and requests where it is best for the key account and process.

This doesnt require a fancy binder with a broad HPL collection. No, it requires to listen to the key account wishes, keep a broad market contact network, and then to deliver accordingly the highest quality at competitive prices to the place where customers wants it to the time needed.

Moreover to think basic and act basic,still with high focus on service, that is exactly what the JD Basic BRAND stands for.